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Lead generation. How do we get new and interested customers?
Some define it as "the soul of a company", so it must be something fundamental. In this article, we will try to understand what lead generation is,...
LEAD SEGMENTATION: CONCEPT, OBJECTIVES, AND EVERYTHING ABOUT IT
When we talk about Digital Marketing, it is natural that a series of tools and strategies known and famous in the current market comes to mind....
Phone Lead Segmentation: How to Rank to Sell More
We know that a common objective between companies is to transform their marketing actions into sales. phone Lead segmentation is fundamental in this...
Call Tracking: Know the Importance to Your Business
Nowadays, there are several business management tools to facilitate processes in companies. One of them is call tracking. Knowing where a call came...
What is Direct Mail Marketing or Direct Mail?
Direct mail marketing strategy is used to attract customers outside the online world, by sending advertising brochures, corporate articles, or...
Warm Transfers Best Practices to Keep Customers Engaged
Any business that uses phone calls on a regular basis will need to warm transfer calls. Some departments or teams may use the feature more than...
Lead management: what it is, system, and qualification
Lead management is an essential step between driving traffic to your brand's channels and generating conversions. In digital marketing, there is a...
How to Improve your email marketing strategy with SMS and marketing automation
Complementing your email marketing strategy with mass SMS and automated or marketing automation will progressively improve the efficiency of your...
How to Sell With a Lead Nurturing Strategy
Lead nurturing is a key piece to sell with an inbound strategy. In this process, we accompany the user from the moment they leave us their data for...
What Is Lead Capture And How To Get Them
Introduction to Lead Acquisition: Lead Capture is a fundamental pillar for any business. A company can't remain operational without a solid base of...